Interviews & Faces

Q & A with Nic Davidson (@niccyboy)

MyDeal Team 8/11/2016

What do you get when you combine a business geek and a fitness fanatic? You get Nic Davidson, the super talented and dedicated business man who combined his two passions into one, making himself a huge collection of brands that are out of this world!

If you want to eat delicious food while staying super healthy and not feel any guilt afterwards, you should check out Nic’s incredible range of food! He also dedicates his time to his other businesses, so you can find him halfway across the globe at any time, showing off his incredible talent and awesome business skills!

Envelop yourself in Nic’s incredible journey!

A photo posted by Nic Davidson (@niccyboy) onAug 8, 2016 at 11:28pm PDT

What is your name?

Nic Davidson

Tell us a bit about yourself..

I’m a health and fitness fanatic and self professed geek. My startups and businesses I’ve started and sold range from technology into health. My current businesses are Matcha Maiden, Matcha Mylkbar, The Bushy Creative, Heliex.io and Astronuts.

I’m very lucky to have great business partners to share the load with. My partner in life and business Sarah Holloway (also know as @spoonful_of_sarah) and I started Matcha Maiden 2 years ago and have most recently launched Matcha Mylkbar with our close friend Mark Filipelli. My tech businesses are on the geeky site, with my digital creative agency The Bushy Creative and my seed funded artificial intelligence software suite Heliex.io taking up a lot of my time.

Due to the different businesses and consulting to various clients, I travel a lot, primarily internationally to some often beautiful, weird and photogenic locations. My downtime is spent doing various forms of exercise from gym, yoga, running, pilates or just annoying my dog for hours on end.

What is the name of your website / blogs?


Tell us a bit more about what your social media/ blogs include..

My social media is generally focussed around my day to day life of teasing my golden retriever Paul with various silly photos and videos, as well as travelling to some pretty beautiful and bizarre locations to work and play mixed with a fair bit of health and fitness shenanigans.

What inspired you to launch your very first start-up?

My first ‘startup’ (in my early teens) and most of my startups have come from a similar premise; they came from necessity, of a service not being available on a personal level, and then researching and finding out that there is a whole in the market we can address; or add a distinct marketing point of difference or niche.

How and why did you choose to work within the Health sector?

I grew up in a very sporty family and as a former professional athlete myself I competed all over the world in track and field, so a health and fitness lifestyle was always a huge part of my life. My first few startups and businesses didn’t start in health, mainly in marketing and technology but a lot of clients were in the health and wellbeing sector, and the latest projects over the last few years and moving forward will all be steering down the health pathway.

Being able to create startups, products and services within a sector that’s such a huge part of my life keeps me motivated on a daily basis.

What has been a highlight of your success?

There have been a few great milestones over the last few years. Matcha Maiden becoming a finalist in Telstra Business Awards, clocking up over 1500 stockists and being headhunted to be stocked in one of my favourite US stores ‘Urban Outfitters’ was a big one. Matcha Mylkbar’s huge press and crazy success in such a short period of time is also quite a highlight; and most recently successfully launching Heliex, my artificial intelligence software at Tech Crunch Disrupt in San Francisco a few weeks ago.

A photo posted by Nic Davidson (@niccyboy) onJul 26, 2016 at 2:43am PDT


Is there anything coming up for you that our readers can look forward to?

Of course! We aren’t ones for sitting still. Matcha Mylkbar has some exciting expansion plans domestically and beyond which excites me a lot! Matcha Maiden has some great new collaborations and products coming out soon! We have some big plans for our third year! Our latest little product is called Astronuts which is a very cool natural range of nut butters, with a fun little edge to them, so far Almoggedon (almond butter) and Indepeanuts Day (peanut butter) are available at Matcha Mylkbar (and online very shortly).

We also have a few we have to keep to ourselves for now unfortunately!!

Matcha Mylkbar’s food looks extremely appetising – what is the number one dish that our readers should try out?

Just one? I can’t do that!! My favourite is the pancakes and the green burger as well as the smurf latte; some pretty quirky dishes but beautiful and tasty!

With all of your ventures you have a very busy lifestyle – what is one quick, easy and healthy meal that you love to make when you’re in a rush?

Oh that’s an easy one, brown rice, spinach, tomato and either tuna or black beans.. not too difficult! Literally just mixed together, it’s very easy but not that exciting! There is really no excuses if you’re trying to eat healthily as we’re all spoilt nowadays with easily available healthy options that are with places like About Life’s ready to eat food as well as healthy microwave or heatable meals like Dineamic and others that are affordable and super easy!

Or just pop into Matcha Mylkbar… what’s easier than our team cooking for you right?

For our readers at home – what is a great way to stay motivated to eat well and exercise, especially when you’re tired after a long day of work?

Structure is everything. I often don’t take my own advice, but it is so important. Especially for those working for themselves or outside of a regular 9 to 5. Blocking out and planning times for a workout, yoga, a run or whatever your exercise is, as well as forward planning for food is so important. Believe it or not, your health is far more important than your work, as productivity when you’re unwell diminishes, it comes down to the opportunity cost of not looking after yourself. My partner Sarah and I have quite often fallen into that trap when we get so excited about what we are working on that we work too much and don’t sleep enough and get a bit rundown! Our good friend Melissa Ambrosini’s ‘self care Sunday’s’ are always a great way to recharge and look after yourself.

How do you stay fit when you travel?

Funny you ask that. As we speak I’m sitting in a campervan in the middle of Bihar in India, I’ve just run a couple hundred km across India with a dear friend Samantha Gash for a World Vision initiative she started called Run India, this involves her running over 3000 km from west to east. So while I’m running a lot, I have brought a TRX (bodyweight resistance training) with me to break it up which we’ve been doing daily workouts on!

I do have a little simple workout using bodyweight in hotel rooms; but I do try and get out and about and find a gym and buy a casual pass. For me it’s important to make time for it as it’s a great way to release energy and it also helps with jet lag.

You can follow Nic at his website Nice Davidson and on Facebook & Instagram.

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