Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create.
The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Returns
This policy does not limit the rights you are entitled to under Australian Consumer Law. Booktopia does not accept returns or offer refunds for a change of mind. If you have any concerns about the item you have received then please ensure you contact Booktopia customer care first through your MyDeal account as soon as possible.
Damaged or Faulty Items
Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.
If you have received an item that is incorrect, damaged or faulty please contact Booktopia customer Care first through your MyDeal account as soon as possible. Booktopia will require evidence of the issue and may require you to return the item for assessment.
Before returning anything you must contact Booktopia customer care as returns will not be accepted without a Return Authorisation. Booktopia may provide means to return an item at no cost to you or an alternate remedy. If an item is required to be returned (at no cost) it must be packed securely with cardboard or bubble wrap protecting the item, packed to prevent movement inside the package and ensuring the package is firmly enclosed
Refunds
Where a Return Authorisation has been given, a refund via the method used for payment of the order will be provided. Booktopia will contact you if any items are not eligible for a refund.