Sony Music UKEAIs kids and family label Magic Star have recently reached an agreement with global toy brand MGA to release a new album alongside the release of a new toy release for L.O.L. Surprise!
This is a #1 toy property globally (ahead of Barbie, Marvel and Pokemon!). The new line will heavily incorporate music across itEAIs roll out, content and marketing strategies. Fans of the L.O.L. Surprise! dolls include Cardi BEAIs daughter Kulture, Kim Kardashian WestEAIs daughter North West, Kylie JennerEAIs daughter Stormi and have had mainstream features on the likes of Jimmy Fallon and Ellen.
The album EaREMIXEAI comes as a 1 CD Jewel Case product featuring 8 tracks.
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