Being the number one professional hair dryer brand worldwide, the Parlux Advance is the future in handheld hair dryers! The Parlux Advance is a ceramic and ionic hair dryer which is lighter and more powerful. This hair dryer features an exciting, powerful and longer lasting motor all housed in a beautifully balanced unit. The K-Advance motor gives superior performance in terms of higher power and a longer lifespan of an amazing 2500 hours! Its 2200 watts of power and 83 cubic metres/hours airflow reduces drying time while preserving the integrity of hair.