SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Booktopia uses the best quality packing material to protect items for the journey from our Sydney Distribution Centre to our customers, with the intention that they arrive in the same condition they left our Distribution Centre.
Your order will ship within 2 business days
Booktopia uses Australia Post for deliveries throughout Australia. Australia Post will leave the parcel unattended only if it's safe to do so, and take a photo as Proof of Delivery. Please note higher value deliveries may require a signature on receipt.
If there is no-one at home to provide a signature, the delivery person will leave a notification card and you may also receive an email letting you know where your parcel is.