This course is designed for good writers who are ready to learn the nuances of letters, business cases, proposals, and reports. Therefore, we recommend that you complete “Business Writing That Works” before beginning this course.
In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.
Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.
To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.
People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.
This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives
In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.