Fashion is one of those fields that don’t sleep. From evolving trends through to timeless classics – the world of style is an endlessly influential one. While we don’t dress the same way we did in the early 1900s, the ettique the era was known for still hovers. And that etiquette means knowing how to pair up garments and accessories to suit each occasion appropriately.

Here’s a handy guide to getting started on finding the right outfit for any occasion marked in your calendar.

Cocktail parties

It’s obvious, but cocktail dresses are the go-to here. But if you’re not sure exactly what kind of garment is suitable here and falls under the category the best, you’re always going to be safe with a casual-yet-dressy piece that hovers around the knee. Nothing too short, and nothing too revealing. Top it all off with some intricate jewellery or switch it up for a nice part of tailored pants and heels. Not sure what to avoid? Stay away from overly casual materials like denim and chinos.

Weddings

If you’re the bride, you’re already set...no doubt. But if you’re someone else attending the celebrations, you might be stuck on what to pull out of your wardrobe. From dresses for mothers of the bride to something that will suit an old friend from the past – the general rule of thumb is to keep it formal. You can almost apply the same rules as a cocktail party here, but jazz it up even more with a dressy jacket or a bit of bling. Create a look that goes one step further than what you wore at the engagement party. And avoid white. 

Meeting someone for the first time

Whether you’re being introduced to the in-laws or just heading to a somewhat important function, if you haven’t been given a dress code, there’s a simple way to deal with creating the perfect look. Simply wear what suits your personality best, but still gives you that ladylike edge. More importantly, slap on what makes you feel comfortable and able to relax – there’s nothing worse than being stuck in an outfit that puts you out of your comfort zone and itching for the shadows. Remember though, you don’t get a second chance at first impressions, so if you’re opting for a relaxed look – like opting for women’s polo shirts and a pair of jeans – try pairing it with something like a nicely fitting blazer to give it a slightly more sophisticated appeal.

Funerals

We don’t need to tell you that black is usually the ideal choice here. But these days, it’s not uncommon to see other colours floating around too. Mostly, the rule is to keep it respectful. Nothing revealing, short or bright. Keep things toned down with dark shades, neutrals, or even a dark green. Stay away from bright yellows, oranges or vivid pinks. Keep your festive wear in the wardrobe and if you’re in doubt, ditch it. Opt for earrings like pearls or simple studs, and shoes that aren’t too high or over-the-top.

A job interview

Not a whole lot has changed over the years with job interview wear. In larger corporations, it’s still expected you wear a suit r tailored skirt with a nice blouse, and there aren’t too many alternatives. Dressing corporate shows your employer you’re serious about the position, and you’re not there to mess around. Dress too relaxed and you’re likely to come across as a little too unphased about the result. Give them an outfit that shows your personal sense of style, but in an appropriate manner, but also don’t dress as if the job is already yours. The best way to tackle all these rules? Make sure your outfit is respectful, well-ironed, tailored and not tight. Oh, and no plunging shirts, ladies.

Pro tip: if you’re ever in doubt about your outfit, simply ask your friends or family about their thoughts. It never hurts to have a spare pair of eyes glance over what you’ve got planned.

Moving home is the perfect opportunity to ditch some of those belongings that you have ‘accidentally’ attained over the years whilst never actually planning on using them. It will be a welcome relief once you have ditched them – trust us.

Australian online marketplace MyDeal.com.au has launched a new platform feature called MyStore, allowing anyone to open their own e-commerce shopfront at no cost and earn revenue by leveraging their own social media.

After a successful beta test in which 30 influencers reached over half a million Australians, MyStore is now available to the Australian public enabling anyone to launch their own curated offering utilising MyDeal’s existing database of products. The program will enable customers to make product recommendations to their friends and family on social media, whilst also helping other customers make more informed buying decisions.

Users simply need to visit MyStore.com.au, log in with their Google or Facebook account and can have a MyStore up and running in under 5 minutes.

Built on the premise of a traditional affiliate model, each MyStore receives its own unique discount code for followers to use, earning MyStore owners a commission on each sale with the code applied. This new addition to its platform emerges after its Australia’s Top 50 Influencer Awards campaign in 2017 which enabled it to gain further insight into the influencer industry.

The launch of the new tool and unique approach to e-commerce provides further example of how MyDeal differentiates itself from other marketplaces. The strategic timing of the launch has been underpinned by its focus in FY18 to release integration technologies and API capabilities for its sellers, enabling the marketplace’s range to grow from 50,000 products to over 300,000 and enhancing the seller experience.

ith the marketplace shifting to a more self-operated mechanism, MyDeal is now expanding its sales channels and focusing on opportunities which will elevate the buyer experience.

MyDeal.com.au Founder & CEO Sean Senvirtne said MyStore is another example of how e-commerce is evolving.

“Up until now e-commerce has had a traditional B2C model. MyStore turns that model on its head and transforms customers into brand ambassadors,” Mr Senvirtne said.

“Through MyStore, customers can promote the MyDeal sellers which are going above and beyond for their customers and be rewarded for their efforts. It also means that as a marketplace, we continue to strive to provide an even better experience if we want customers to continue to endorse our brand. It gives them more power and more choice,” he said.

“Through this program we wanted to take the best qualities of social media and online shopping and affect positive change in the customer shopping experience” Mr Senvirtne said.

MyStore aligns with MyDeal’s data-driven approach to marketing, enabling the marketplace to better identify products which customers love.

One of the ambassadors for the program, Healthy Luxe Co-Founder Hannah Singleton lauded the platform’s ease-of-use. "It is an honour to be ambassadors for MyDeal and to have our very own MyStore featuring some of our favourite products, from homewares and jewellery to superfood supplements. It is such an easy way for us to share what we love with our followers. The sign-up process couldn't have been easier, and we love how user-friendly it is to add and remove products from our store,” she said

Barbara Bryan from Let’s Go Mum agreed. “I can’t believe how easy and quick it was to set up our MyDeal MyStore – selecting the products was fun, and the whole process was done in no time,” she said.

“This latest innovation is the beginning of a series of exciting enhancements we will be announcing in the coming months as we prepare ourselves for the biggest Christmas sales in our history,” Mr. Senvirtne said.

Media Contact: John Barkle 0477 023 860

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