Aveda Men Pure‑formance Shampoo is a high‑performance, daily shampoo formulated specifically for men’s hair and scalp. It cleanses, conditions and moisturises in one step, while helping to soothe irritation and refresh the scalp. Infused with Aveda’s signature Pure‑fume botanical aroma - with certified organic spearmint, vetiver, lavender and citrus essential oils - it delivers clean, energised hair and a revitalised feel. The formula is approximately 96% naturally derived, free of sulphates, parabens and synthetic fragrance, and is both vegan and cruelty‑free.

Benefits:

• Clinically proven to calm and soothe scalp irritation, itching and dryness in as little as two weeks
• Reduces oiliness and greasiness for a cleaner, healthier appearance
• Cleanses and conditions simultaneously, adding shine and manageability
• Invigorating spicy-herbal aroma with kunzea, citrus, vetiver and lavender for a refreshing grooming experience
• Vegan, cruelty-free and made with naturally derived ingredients; free of harsh cleansers and preservatives

Hair type: Suitable for all hair types, including fine, coarse, straight, wavy and curly hair. Particularly ideal for oily or greasy hair.

Hair concern: Tailored to concerns such as scalp irritation, dryness, itchiness, oiliness/greasiness and dull, lifeless hair in need of revitalisation.

How to use: 1. Wet hair and scalp thoroughly. 2. Massage a small amount of shampoo into the scalp and wet hair to create a rich lather. 3. Rinse thoroughly. 4. Follow with Aveda Men Pure‑formance Conditioner for best results.

Please note: Product must be used within 24 months of opening.

Made in USA.

Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.