Online Deals by MyDeal

Enjoy up to $0 off your order by spending your Everyday Rewards dollars

Design for Business

Image 1
Hurry! 2 items left!
$54.63

Collect 54 Everyday Rewards points

Log in to MyDeal to link your card
Sold & shipped by The Nile
Secure ways to pay at checkout
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

SKU: 9781783203765

Estimated Delivery Time Frame:5-10 business days

Ask a Question About This Product

Reference ID: 15043680

Proudly growing a MyDeal Forest

By purchasing from MyDeal, you're helping us plant 8.6 hectares of trees per year with Greenfleet