Online Deals by MyDeal

Enjoy up to $0 off your order by spending your Everyday Rewards dollars

Ethical Debates: Advertising (Ethical Debates) -Dr Jen Green Children's Book

Image 1
Image 2
Hurry! 1 items left!
$21

Collect 21 Everyday Rewards points

Log in to MyDeal to link your card
Free Shipping

Dispatch in 2 business days

Sold & shipped by AUGOODS
Secure ways to pay at checkout
Ethical Debates: Advertising
Author: Dr Jen Green
Publisher: Hachette Children's Group
Category: Children's, Social Studies
Age Group: 12-17
Book Format: Paperback

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.The Ethical Debates series confronts contentious issues affecting people in the 21st century.

Table Of Contents
1: Real-life case study

2: What is Advertising?

3: Why advertise?

4: The business of advertising

5: How do adverts work?

6: Advertising and society

7: Checks and Controls

8: Advertising: Good or bad?/Looking into the future

9: Glossary

10: Timeline

11: Further information

12: Index
About Jen Green
Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

GTIN: 9780750297455

Estimated Delivery Time Frame:5 - 10 business days

Ask a Question About This Product

Reference ID: 2528067

Proudly growing a MyDeal Forest

By purchasing from MyDeal, you're helping us plant 8.6 hectares of trees per year with Greenfleet

More from this brand

Hachette Children's Group