• Balances the art of clean with moisture and protection
• Gentle enough for use every day
• Adds moisture and manageability
• Hydrating botanical extracts smooth frizz
• Leaves hair perfectly pH balanced and clean
• Ideal for over-processed, environmentally stressed hair
• Lauryl and laureth sulfate-free clarifying shampoo
• Color-Safe
• Vegan-Friendly

When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in our Eco Chic® collection, Giovanni 50:50 BALANCED™ Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour…for your hair.

This sulfate-free shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. All of the products at Giovanni are cruelty-free and shipped in recyclable packaging.

Massage rich lather into wet hair and rinse. Follow this Giovanni 50:50 BALANCED™ Shampoo with 50:50 BALANCED™ Hydrating-Calming Conditioner.

Aqua (Purified Water), Sodium Cocoamphoacetate, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Panthenol, Potassium Sorbate, Citric Acid, Polysorbate 20, Phenoxyethanol, Natural Fragrance, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, *Glycine Soja (Soybean) Seed Extract, *Betula Alba Extract, *Malva Sylvestris (Mallow) Extract, *Achillea Millefolium Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Equisetum Arvense Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Salvia Sclarea (Clary) Extract, *Thymus Vulgaris (Thyme) Extract, *Tussilago Farfara (Coltsfoot) Flower Extract, *Urtica Dioica (Nettle) Extract

*USDA Certified Organic

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.