Let's be honest. Traditional teeth whitening isn't a great experience. It's painful, causes sensitivity, or requires a long expensive trip to the dentist. We knew there had to be a better way.

Our goal was simple: Create an at-home whitening treatment that's as effective as peroxide - without the nasty side effects.

• A fluoride-free everyday whitening toothpaste designed to gently lift stains for an overall brighter smile.
• New improved formula for 2023.
• The PAP+ Toothpaste uses our hero PAP+ formulation to bring you daily whitening and maintenance, by oxidising tooth stains. Whilst providing effective whitening, the PAP+ Toothpaste also includes ingredients known to assist with desensitising and remineralising benefits.
• Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.
• 1 x PAP+ Teeth Whitening Toothpaste. Total Net Contents: 63g | 2.2 oz.