IOco Reverse Umbrella with Sun Safe UPF50 - Australian Pelican - by Dani Till

Embark on a journey of style and practicality with the IOco Reverse or ‘Upside down’ Umbrella, your new best friend for those unpredictably drizzly or stormy days! This isn't just an umbrella; it's a declaration of your love for cutting-edge design and functionality that shines through, come rain or shine. Imagine sauntering through a downpour or basking in the sunshine, your trusty IOco Inverted Umbrella in hand, a shield against the fickle moods of the Australian weather.

This marvel of rain-repelling technology flips the script on the traditional, boring umbrella:

• It opens in reverse! Picture yourself gracefully sliding into your car during a storm, barely a drop on your shoulders, thanks to the clever narrow-doorway-opening feature.

• Goodbye, soggy legs! The innovative inward-folding design traps the wetness inside, keeping your legs dry after you dash from café to car.

• It's a stand-alone star! While browsing through the aisles, your umbrella stands proudly by, drying off and waiting patiently to be your ‘protector’ again.

• The loop handle isn't just a handle; it's a statement. Hook it onto your forearm and keep your hands free for the essentials, like sending that perfect text or capturing a gloomy day selfie.

• The stunning designs play peekaboo on the inside when it's up and dazzle on the outside when it's folded down. It's not just a backward umbrella; it's a conversation starter, a mood lifter, and a beacon of chic, even on the dreariest days.

The IOco Reverse or Backward Umbrella, with designs by Dani Till, not only looks stunning with her watercolours on the outside when down and on the underside when in use, there is an added third fused inner layer with a sun-safe UPF50 PLUS rating. This means it provides UVA and UVB protection for 98% of harmful UV rays. Now, your upside-down umbrella can protect you on sunny and rainy days. So, whether there is a shower, rain, cloud or sun, you are now shielded from the harsh Australian weather.

Sun Safe

Most skin cancers in Australia are caused by exposure to UV radiation. Skin Cancer is the fourth most common diagnosed cancer in Australia and in 2022, the Cancer Council launched a new campaign, called 'Check the UV' to promote the awareness of the UV Index.

The UV Index is a tool to protect yourself from UV radiation. It educates us on the times during the day when you need to create a barrier for your skin. The IOco compact Mini Umbrella's UPF 50+ sun protection layer shields you from the harsh UV rays and will also keep you more relaxed from the hot sun while looking fine :)

Australian-Designed, Owned, and Shipped from Sydney: IOco Gift Designers is an Australian-owned company. It has created this extraordinary range of Reverse Umbrella designs in its Sydney HQ (Lilyfield), right next to the Anzac Bridge. Now 18 years in, it has won 2 Australian Reed Gift Awards.

Specs

• Stem: Harden plastic with a metal core
• Height: 80cm
• Canopy diameter: 107cm (tip to tip)
• Weight: 460 grams

Artist

We are proud to present our NEW Australiana collaboration with Victorian artist - Dani Till

Dani Till is an Australian award-winning Gippsland artist passionate about Australian flora and fauna and loves bringing them to life with watercolours.

Australian Pelican

The Australian Pelican is often seen around the coasts, where it can be seen roosting on sandbanks, rock platforms and reefs, or swimming in lagoons, bays and estuarine waters, dipping their oversized bills into the water to catch fish.