This Jack n' Jill Kids Natural Toothpaste in organic Strawberry flavor makes tooth brushing fun for kids and safe for babies (6M+) and toddlers. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. This children's toothpaste is flavored with organic strawberry extract for a yummy sugar free taste that'll make them want to brush their teeth, and contains organic calendula that helps to soothe sore gums. Made with 40% xylitol instead of sugar, and containing no fluoride, this toothpaste won't cause damage to their teeth if not rinsed. Our kids toothpaste is also safe if swallowed, so it makes the perfect natural training toothpaste for babies that will not upset little tummies if swallowed.