GENTLE CLEANSING FOR YOUR NEWBORN - Johnson's Baby Top-To-Toe Baby Wash is specifically designed for newborns, providing a gentle yet effective cleansing experience without drying their delicate skin. Our improved formula is now free from parabens, phthalates, and dyes, ensuring the utmost care for your little one.

ENRICHING BATH TIME ROUTINE - Elevate bath time into a sensory experience with Johnson's Baby Wash. The mild formula is clinically proven to be as gentle as milk, making it perfect for your baby's sensitive skin. Create a nurturing routine by combining a warm bath with a soothing gentle massage, leaving your baby feeling refreshed and comforted.

PH-BALANCED AND HYPOALLERGENIC - Formulated with your baby's skin in mind, our Top-To-Toe Baby Wash maintains a pH balance that is ideal for their delicate skin. The hypoallergenic nature of our product ensures a safe and soothing cleansing experience, giving you peace of mind during every bath time.

SOAP-FREE AND MILKY SOFTNESS - Johnson's Baby Wash is 100% soap-free, ensuring a tear-free and enjoyable bathing experience for your baby. The milky softness of our formula is clinically proven to provide the utmost care, leaving your baby's skin feeling nourished and protected.

TRUSTED BY PARENTS, BACKED BY SCIENCE - With a commitment to delivering the best for your baby, Johnson's is dedicated to continuous improvement. Our Top-To-Toe Baby Wash reflects our mission to provide gentler products, backed by scientific innovation, to meet the evolving needs of parents. Choose Johnson's for a new generation of gentle care.