Experience a new way to display content and art in your home with the 43" The Frame 4K Vision AI Smart TV (NEW), model QA43LS03FAWXXY. Designed to look like a slim picture frame when not in use, this innovative TV seamlessly blends into your d�cor, transforming your living space into a personal art gallery with the touch of a button. It delivers stunning 4K resolution and smart capabilities powered by Vision AI.

Beyond its stunning, minimalist design that hangs beautifully on the wall like a real painting, The Frame offers a rich Art Mode experience. Access thousands of artworks from world-famous galleries via the Art Store, curate your own collection, or display cherished personal photos. When it's time for entertainment, enjoy exceptional 4K picture quality powered by QLED technology and the advanced NQ4 AI Gen2 Processor, enhanced by the Anti Glare Matte Display for distraction-free viewing and Pantone Validated colour for lifelike visuals. Samsung Vision AI brings new intelligence, offering features like AI-generated wallpaper and optimised audio, making The Frame a truly smart and adaptable centrepiece for any room.

Key Features:

• Modern Frame Design
• Art Mode transforms the TV into an art gallery
• Matte Display for reduced glare and reflections
• QLED technology for stunning visuals
• NQ4 AI Gen2 Processor optimises picture and sound with AI
• Samsung Vision AI enhances features and user experience
• Art Store with over 3,000 artworks available
• Ability to display personal photos (My Photo)
• Brightness Sensor auto-adjusts display for art
• Motion Sensor turns TV on/off in Art Mode
• Customisable Frames available (sold separately)
• Height Adjustable Stand
• Pantone Validated - ArtfulColour
• Quantum HDR (HDR10+ ADAPTIVE)
• SolarCell Remote
• Generative Wallpaper feature
• Active Voice Amplifier Pro for clear dialogue
• Freeview with 30+ Live & On Demand Channels
• Gaming Hub