Discover a new way to experience television with the Samsung 43" The Serif QLED 4K Smart TV (NEW), model QA43LS01DAWXXY. Designed in collaboration with Ronan and Erwan Bouroullec, The Serif is more than just a TV; its iconic I-shaped profile and harmonious design make it a statement piece that seamlessly blends modern aesthetics with cutting-edge technology. Featuring QLED powered by Quantum Dot and the Tizen Smart Hub, this TV delivers both stunning visuals and effortless access to your favourite entertainment.

The Serif's unique design allows it to look beautiful from any angle and gives you the freedom to place it virtually anywhere in your living space, with the Detachable Stand providing versatile placement options. When not in use, the innovative Ambient Mode transforms the blank screen into a personalised display, adding to your home's ambience. Experience cinematic colour with QLED technology and enjoy sound you can feel from the integrated 4 Ch audio system, all controlled with the convenient SolarCell One Remote.

Key Features:

• Iconic Serif Design crafted by Ronan & Erwan Bouroullec
• QLED powered by Quantum Dot for cinematic colour volume
• Powerful 4 Ch audio system
• Tizen Smart Hub for easy access to entertainment apps
• Detachable Stand for flexible placement
• Ambient Mode to transform the screen when not watching
• Anti Glare Matte Display for less distractions
• 4K AI Upscaling to enhance content up to 4K
• Active Voice Amplifier for clear dialogue
• Built-in SmartThings Hub for connected living
• Multi View to watch multiple screens simultaneously
• SolarCell One Remote charged by sunlight and indoor lighting
• Built-in Voice Assistants (Bixby & Alexa)
• Music Streaming by NFC
• Freeview Live & On Demand TV for free Australian channels
• Samsung TV Plus free streaming channels
• Gaming Hub support