Experience the difference of Samsung OLED with the 55" S90D 4K Smart AI TV. Ideal for dark rooms, this OLED TV delivers incredible colour, contrast, and Dolby Atmos sound for breathtaking viewing. Built for gaming, you can also enjoy ultra-smooth motion with 4K 144Hz VRR, making it a versatile centrepiece for your home entertainment.

Immerse yourself in Samsung OLED picture that looks so real, it’s surreal. Experience deep blacks, clean whites and vibrant colours thanks to over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture. Enjoy exceptional detail with OLED HDR+ and be captivated by incredible sound with Dolby Atmos support and Object Tracking Sound Lite that creates virtual audio tracking the action. Plus, access your favourite content and games easily with the Tizen Smart Hub and Gaming Hub.

Key Features:

• OLED: Deep blacks, clean whites and lively colours
• Endless Free Content: Access 300+ free channels with Samsung TV Plus and more
• Motion Rate 200: Keep up with the action with minimal blur and judder
• OLED HDR+: Exceptional detail unveiled in both dark and light scenes
• 4K AI Upscaling: Upgrade your content up to 4K with the AI-powered NQ4 AI Gen2 Processor
• Supports 4K 144Hz via HDMI 2.1: Achieve ultra-smooth gaming performance