Discover a TV designed to be both a stunning display and a captivating piece of art with the 55" The Frame 4K Vision AI Smart TV (NEW). This innovative television seamlessly blends into your home decor, transforming into a personal art gallery when you're not watching. Featuring a modern frame design and advanced picture technology, The Frame offers a unique way to experience both world-class art and immersive entertainment.

Enjoy the transformative Art Mode that turns your TV into a display for artwork from renowned galleries, enhanced by the Art Store's vast collection. The revolutionary Matte Display scatters light to reduce glare, providing a realistic, canvas-like texture for art and a distraction-free viewing experience for television. Powered by the NQ4 AI Gen2 Processor with Samsung Vision AI, this Smart TV optimises picture and sound quality and introduces exciting new features like Generative Wallpaper, offering a truly intelligent and artistic viewing experience.

Key Features:

• Modern Frame Design to look like a slim picture frame
• Art Mode transforms your TV into an Art Gallery
• Artful Picture Quality with QLED and 4K resolution (3,840 x 2,160)
• Matte Display reduces glare and reflections
• Pantone Validated - ArtfulColour for authentic colour representation
• NQ4 AI Gen2 Processor with 20 AI neural networks
• Samsung Vision AI enables new intelligent features
• Generative Wallpaper creates AI-generated on-screen images
• Quantum HDR for enhanced contrast and detail
• Slim Design / Slim Fit Wall Mount for a near-flush installation
• Customisable Frames (sold separately) to match your style
• Height Adjustable Stand to make room for a soundbar
• Art Store access with over 3,000 options from world-famous artists
• Art Store Streams with regularly updated curated artwork
• Brightness Sensor auto-adjusts screen settings based on ambient light
• Motion Sensor in Art Mode to detect presence and save energy
• Mat Canvas options for customising artwork display
• My Photo allows displaying personal photos
• Active Voice Amplifier Pro enhances dialogue clarity
• SolarCell Remote charged by sunlight and indoor lighting
• Freeview provides access to free Australian free-to-air channels
• Tizen™ Smart TV operating system
• Multiple built-in voice assistants (Bixby, Alexa)
• Gaming Hub support
• Native Refresh Rate 100Hz (Up to 144Hz)