Discover television redefined with the 55" The Serif QLED 4K Smart TV. Blurring the lines between modern design and technology, The Serif features an iconic I-shaped profile and harmonious design crafted by renowned designers Ronan and Erwan Bouroullec. This TV is designed to be a statement piece that fits seamlessly into your living space, looking beautiful from any angle.

Experience stunning picture quality with QLED technology powered by Quantum Dot, delivering cinematic colour with 100% colour volume and exceptional brightness. The innovative Anti Glare Matte Display minimises reflections, allowing you to enjoy breathtaking detail day or night with less distraction. With its Detachable Stand, you have the flexibility to place The Serif virtually anywhere in your home, making it incredibly versatile. When you're not watching, the Ambient Mode+ transforms the screen into a beautiful display, perfectly complementing your space and style.

Key Features:

• Iconic Serif Design with I-shaped profile
• QLED powered by Quantum Dot for cinematic colour
• Anti Glare Matte Display for reduced reflections
• Powerful Sound with integrated 4 CH audio system
• Detachable Stand for flexible placement
• Ambient Mode+ to transform the screen when off
• Tizen Smart Hub for easy access to content
• SolarCell One Remote charged by sunlight and indoor lighting
• 4K AI Upscaling powered by Quantum Processor 4K
• Motion Rate 200 for smooth fast-moving scenes
• Active Voice Amplifier Pro for clear dialogue
• Built-in SmartThings Hub for connected living
• Supports built-in Voice Assistants like Bixby and Alexa
• Apple AirPlay 2 compatibility
• Access Free live streaming with Samsung TV Plus and Freeview
• Music Streaming by NFC for easy connection
• Multi View to watch multiple sources simultaneously
• Gaming Hub with features like FreeSync Premium and VRR