Introducing the 65" The Serif QLED 4K Smart TV (NEW), a television designed to blend seamlessly with your living space while delivering exceptional performance. With its iconic I-shaped profile and harmonious design, The Serif offers unparalleled freedom in placement, making it more than just a TV � it's a statement piece that complements any room.

Experience stunning picture quality powered by Samsung's Quantum Dot technology, unleashing cinematic colour with 100% colour volume for breathtaking visuals that stay true at virtually any brightness level. Coupled with a powerful 4 Ch audio system, Ambient Mode to transform your screen when not in use, and the intuitive Tizen Smart Hub for easy access to all your favourite content and connected devices, The Serif provides an incredible viewing and listening experience that is both beautiful and smart.

Key Features:

• Iconic Serif Design with I-shaped profile and detachable stand for flexible placement
• QLED technology powered by Quantum Dot for 100% colour volume
• Powerful 4 Ch audio system for immersive sound
• Tizen Smart Hub for easy access to content and smart features
• Ambient Mode to display beautiful visuals when the TV is off
• Anti Glare Matte Display for reduced reflections and distractions
• Motion Rate 200 helps keep up with fast-moving action
• 4K AI Upscaling enhances content to near 4K resolution
• Adaptive Picture adjusts screen brightness to suit the room
• Active Voice Amplifier helps ensure you don't miss dialogue
• Built-in SmartThings Hub to control compatible home devices
• Supports Apple AirPlay for streaming from Apple devices
• Built-in Voice Assistants (Bixby & Alexa) for voice control
• Samsung TV Plus offers free live streaming TV channels
• Music Streaming by NFC via one-touch connection with eligible smartphones
• Multi View to watch TV and compatible mobile content simultaneously
• SolarCell One Remote Control charged by sunlight and indoor lighting