Discover a new way to experience entertainment and enhance your home decor with the Samsung 85" The Frame QLED 4K Smart TV. This innovative display is designed to seamlessly transform from a stunning 4K QLED television into a beautiful piece of art when you're not watching, offering a unique blend of technology and aesthetic appeal.

Unleash cinematic colour with QLED powered by Quantum Dot technology, delivering Pantone Validated colours and 100% colour volume for a breathtaking picture quality. The revolutionary Anti Glare Matte Display allows you to enjoy your art and TV content with less distraction from reflections, mimicking the look of a real canvas. Experience immersive, multi-directional sound with True Dolby Atmos support and Object Tracking Sound. When not in use, The Frame becomes your personal art gallery, showcasing a curated collection of artworks or your own cherished photos, blending effortlessly into your living space thanks to the included Slim Fit Wall-mount and One Clear Cable for a clean installation.

Key Features:

• Art Mode transforms your TV into an Art Gallery
• QLED powered by Quantum Dot unleashes Pantone Validated cinematic colour
• Anti Glare Matte Display for distraction-free viewing
• True Dolby Atmos delivers a cinematic sound experience with built-in up/down firing speakers
• Includes Slim Fit Wall-mount for a minimalist, virtually gap-free installation
• One Clear Cable & Slim One Connect Box for a clean and clutter-free setup
• Customise the look with optional frames (sold separately)
• Access a vast collection of artworks from the Art Store or display personal photos
• Supports ultra smooth 4K 120Hz gaming via HDMI 2.1
• Gaming Hub for easy access to cloud and console games
• Control your TV and smart home using built-in Bixby or Alexa voice assistants
• Connected Living with built-in SmartThings Hub for controlling compatible devices
• SolarCell One Remote Control charged by sunlight or indoor lighting
• AI Energy Mode helps monitor energy consumption