Experience the premium feel of a Samsung big screen with the 98" Crystal UHD DU9000 4K Smart TV. This impressive television brings supersize crystal colours to life, offering stunning 4K picture resolution with smooth motion, perfect for enjoying your favourite smart features, sports, movies, and games.

Unlock the full potential of this large display with the Supersize Picture Enhancer, which uses AI-powered image technology for brilliant upscaling and picture quality optimization. Keep up with fast-paced action thanks to Motion Rate 200, ensuring sharper and smoother viewing of live sports and action movies with minimal blur. Access a world of entertainment easily with the Gaming Hub and access endless free content through services like Samsung TV Plus.

Key Features:

• Supersize Picture Enhancer for AI-powered large screen optimisation
• Motion Rate 200 for smooth action scenes
• Endless Free Content access, including Samsung TV Plus
• Gaming Hub for easy game discovery and access
• Crystal Processor 4K for powerful 4K picture and upscaling
• Object Tracking Sound Lite (OTS Lite) for virtual sound that tracks the action