Sony Bravia 3 has taken viewing to the next level. Your eyes are focused on the picture, not what's around it. We've designed this TV with a Flush Surface that makes the bezel almost invisible. Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn't get in the way of your viewing. Whether day or night, you'll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it the dark. Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life.

Smart TV for everything you watch

Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of color and dynamic sound, everything you love feels so much more exciting.

Real-world colors in every shade and hue

See life’s true colors, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully clear pictures, whatever you’re watching

Watch old favorites in close to 4K quality. Our 4K X-Reality™ PRO analyzes, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-moving action. Clearer and smoother.

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Brightness optimized, tuned to your room

Whether day or night, you’ll always get the best possible picture. A light sensor optimizes brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Never compromise sound clarity

Hear everything with complete clarity. Our innovative X-Balanced Speaker™ brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.

Uniquely shaped for clearer sound and deeper bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-filling, Dolby Atmos® sound

Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.

What’s in it for you?

• 4K image resolution (3840 x 2160 pixels)
• 450-cd/m2 brightness
• 17/7 operation
• Direct LED
• 4K HDR Processor X1
• 3 year on-site warranty