Supersmile started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days when used in conjunction with the Supersmile accelerator (on average)! The secret to this formula is Supersmile's exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.

While all Supersmile products whiten and brighten, they’re also packed with ingredients that remineralise enamel and dissolve biofilm, bacteria, and plaque, ensuring a healthy, cavity-free smile for years to come.

Supersmile has become a celebrated line of complete oral care products retailing in thousands of locations in over a dozen countries, and is a favourite of celebrities worldwide. Hailed the "#1 Whitening System" recommended by cosmetic dentists, Supersmile continues to gain awareness for its unparalleled ability to safely whiten while also cleaning and protecting teeth.