A book for men who wish to transform their image and enhance their self-confidence—but who don’t possess the knowledge or self-confidence to do so. Professional image consultant Paul Giles, in accessible prose and with illustrative anecdotes, gives practical advice and tools for making the most of every man’s sense of pride and masculine identity. Paul Giles worked as an international model for some 20 years and has written a book to help you exude the style and confidence of metrosexual men like David Beckham and Daniel Craig. Giles himself has modelled for high-end advertising campaigns for the likes of Calvin Klein, Hugo Boss, DKNY, Ralph Lauren, Nike, Guess and Levi’s. In Australia he has worked for Country Road, David Jones, Myer, Marcs and Morissey, SABA, Sportscraft and Adidas. The Gentleman’s Guide To Cool provides easy-to-follow steps in how to dress for success in love and in business. Rule number one is to know your measurements and know how to use a clothing tape measure. Your clothes must fit you well. If they don’t, your look will fall in a heap. Giles’ philosophy is simple: if you know you have given something your absolute best you will have the confidence to do almost anything. Watching and learning as he worked among the top fashion labels in the world, he learned the importance of aesthetics and how colours, textures and patterns could be mixed, matched and incorporated into a complete look for billboards, television and magazine advertisements. “I have witnessed firsthand how if you present yourself to the best of your ability, your mind set changes, your appeal broadens, and good things start to happen in your life,” he said. In his book, he shares tips on how to create your own style, including advice for men of different heights and shapes, the five pairs of shoes every man should have, a list of 12 wardrobe essentials (Wardrobe DNA), how to choose the right colours for your complexion and how to conduct yourself to make the best impression in the world of business and dating. And it’s not just a book about clothes. It’s about building self-esteem by presenting yourself well. It’s about building character and bringing excellence and good etiquette to everything you do, including the way you interact with others. People (including women) treat you in accordance with the way you present yourself.
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