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Vortex Series Lateral Row - Elite Plate Loaded Machine
Engineered for Precision. Designed to Elevate.
The Vortex Lateral Row is engineered for precision back training, isolating the lats, rhomboids, and traps through a biomechanically correct rowing path. Designed for commercial gyms and elite training facilities, this machine provides smooth resistance, balanced strength development, and exceptional durability.
Built with 3mm high-grade commercial steel and fully customisable in frame and arm finishes, the Vortex Lateral Row ensures reliability, aesthetics, and high performance in every rep.
Key Features
Frame: Constructed from heavy-duty 3mm thick commercial steel (before painting) for unmatched strength and longevity.
Independent Arms: Supports unilateral or bilateral training, promoting balanced muscle development.
Multi-Grip Handles: Offers different grip positions for training variety and user comfort.
Chest Pad: Ergonomic chest support ensures strict form and greater lat isolation.
Finish Options: 13 custom frame colours with selectable arm colour finishes available.
Padding: High-density, sweat-resistant upholstery for maximum durability and hygiene.
Smooth Motion: Premium pivot bearings provide fluid, controlled movement.
Specifications
| Specification | Detail |
|---|---|
| Product Name | Lateral Row |
| Series | Vortex - Elite Plate Loaded |
| Product Code | BL07 |
| Machine Dimensions (LxWxH) | 2084 x 1567 x 1120 mm |
| Product Weight | 165 kg |
| Frame Colour Options | 13 |
| Arm/Handle Colour | Customisable |
| Construction | Heavy-Duty 3mm Steel (Before painting) |
| Upholstery | Commercial Grade Padding |
| Customisation | Available |
| Lead Time | 8-12 Weeks (Maybe Sooner - Get in touch) |
| Warranty | 10 Years on Frame |
Muscle Groups Targeted
Latissimus Dorsi (Lats)
Rhomboids
Trapezius
Posterior Deltoids
Biceps (Secondary activation)
Made To Order
You can now design your own custom made equipment to suit your own requirements. Simply let us know the colour or finish you would like on the products and we will do the rest.
Once an order has been placed, your equipment will be manufactured upon request. This process generally takes around 21 days depending on the size of each product.
Once the production is finished, it can take up to 4 - 6 weeks to be delivered to Sydney. Once it has arrived in our warehouse, we will arrange shipment to your location. Prior arrangement can also be made to ship items direct to you.
Estimated start to finish process: 8 - 12 weeks
Bulk Order Discounts
3-6 units: 10% off
7-10 units: 15% off
11+ units: 20% off
Contact us for a custom quote.
Frequently Asked Questions
Q: What muscles does the Vortex Lateral Row target?
It isolates the lats, traps, and rhomboids while engaging the rear delts and biceps for a complete back workout.
Q: Can I customise the frame and arms?
Yes. Choose from 13 different frame finishes and custom arm colours to suit your gym's branding.
Q: Is this suitable for commercial gyms?
Absolutely. Built with 3mm steel and designed for heavy-duty use, it's made for high-volume facilities.
Q: Are the arms independent?
Yes. The arms move independently, allowing for both unilateral and bilateral training.
Made to Order
You can now design your own custom-made equipment to suit your unique training space. Simply let us know the colour or finish you'd like on the frame and arms, and we'll take care of the rest.
Once your order is placed, your equipment will be manufactured upon request. This process generally takes around 21 days depending on the size and complexity of the item.
After production is complete, delivery to our Sydney warehouse takes approximately 4-6 weeks. Once received, we'll ship it directly to your location or arrange alternative delivery options as requested.
Estimated timeframe from start to finish: 8-12 weeks.
Shipping & Delivery
Australia-wide delivery available
Delivery to Residential, business addresses or local depots
Same-day pickup available from our Sydney warehouse once stock has arrived
Shipping calculated at checkout or quoted manually for bulk orders
Made To Order
RELOAD By Fitness Hero
Commercial Grade custom made to order products
You can now design your own custom made equipment to suit your own requirements. Simply let us know the colour or finish you would like on the products and we will do the rest.
Once an order has been placed, your equipment will be manufactured upon request. This process generally takes around 14 days depending on the size of each product.
Once the production is finished, it can take 4-6 weeks weeks to be delivered to Sydney. Once it has arrived in our warehouse, we will arrange shipment to your location. Prior arrangement can also be made to ship items d...
Fitness Hero offer the convenience of having your equipment delivered to your door at the very best prices. We use a wide range of couriers. We have a small warehouse in Sydney, but some larger heavier products are shipped directly from our suppliers across Australia, to save time and transportation costs. Rest assured, all products for sale on our website are shipped from within Australia. We do not ship from outside of Australia.
The delivery charges for each product may vary according to the delivery methods available for that particular product. All Delivery times are estimates only and vary depending on many variables Once the items leaves our warehouse, the delivery is outside our control A tracking number will be supplied by us or the courier Handling Times We aim to pack and ship all orders with 2 days, however larger products or bulk orders may take an additional few days. However rest assured, we will be working hard to fulfil all orders as fast as we can.
Delivery Times • Timeframe which is 5-10 business days (May take longer for rural locations)
Delivery times quoted are based on business days and are provided as estimates only. • Unexpected delays can occur from time to time. Should there be an extended hold up with your item, our team will assist you. Estimated delivery times are as follows:
Returns
Please allow 14 business days for us to receive and process your return. We will notify you by email when we have exchanged your return items or processed your refund. It may take an additional 4-5 business days for the refund to be credited against your original payment method. Processing times for exchanges or refunds may take longer during sale periods.
Fitnes Hero is committed to providing you with quality products. Our products are thoroughly tested throughout the design process and we stand behind the quality of the products. However, in the unlikely event that you have received a damaged, faulty, or incorrect item please contact us and one of our team members will be ready to assist you by taking you through your available options
Returning an item
To return an item to Fitness Hero by post or refund or exchange, please contact us and we will be happy to assist.
To protect your return from damage during delivery, please use strong external packaging. For all returns that relate to a change of mind, postage must be paid for by the returnee and will not be refunded. In the case of an exchange, delivery charges for the replacement item will be at Fitness Hero's expense. We also recommend you obtain proof of postage to track your return. We take no responsibility for returns lost in the delivery process. You will need to contact your delivery provider to locate your parcel.
GTIN: 9360591006524
Estimated Delivery Time Frame:5 - 10 business days
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Reference ID: 15488877
