WHAT IT IS:

Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here.

WHAT IT DOES

• Provides up to 70% grey coverage
• Enhances hair with 3x more shine***
• Lifts up to 1 level with alkaline technology, with no ammonia*
• Adds reflect and dimension for all hair types and textures
• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. 

DEVELOPER PRO TIPS:

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:

• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit
• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance
• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.

SERVICE OPPORTUNITIES:

• First reflect and shine for clients new to colour
• Refresh hair colour for clients looking for low maintenance colour
• Grey coverage up to 70%
• Add shine to naturally dull hair

*No ammonia, for a pleasant smell
**Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%