L’Oréal was founded in the early 1909 by Eugène Schueller, a young French chemist. He managed to develop a successful hair dye formula called Auréale, which he sold to Parisian hairdressers. Being successful with the hair dye, Eugène then registered his company as the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). This company eventually became L’Oréal, the world’s largest cosmetic company with many internationally renowned products. Today the company’s broad range of spokespeople include Andie MacDowell, Diane Keaton, Jennifer Lopez, Eva Longoria, Blake Lively, Laetitia Casta, Freida Pinto, Doutzen Kroes, Aimee Mullins, Lea Michele, Julianne Moore, and Claudia Schiffer. Get on MyDeal Australia to discover great deals on L’Oréal mascaras, L’Oréal Infallible eyeliners, L'Oreal eyeshadows, L'Oreal brush foundations, L’Oréal nail polishes, L’Oréal Revitalift deep set wrinkles day creams and many more.