L'Oreal Paris Preference Vivids Hair Colour - 5.664 Cherry Red

Bold, luminous colour that lasts. Preference Vivids Cherry Red delivers ultra-vibrant results with up to 8 weeks of radiant shine.*

Infused with pure dyes and a light-reflecting formula, this gel-based colour ensures even, long-lasting coverage and up to 3X more shine.*

Key Benefits:

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  Intense, cherry red colour with vibrant reflects

  
  



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  Shine Protect Conditioner with UV filter & Vitamin E

  
  



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  Up to 8 weeks of shine (when conditioner is used weekly)*

  
  



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  Easy gel texture for smooth, even application

  
  



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  Suitable for all hair types

  
  

*Instrumental test.

STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.

OL * HEXYL CINNAMAL * AMYL CINNAMAL * PARFUM / FRAGRANCE

Colourant Gel: AQUA / WATER * ALCOHOL DENAT. * PEG-4 RAPESEEDAMIDE * GLYCERYL LAURYL ETHER * DECETH-3 * PROPYLENE GLYCOL * LAURETH-5 CARBOXYLIC ACID * ETHANOLAMINE * DIPROPYLENE GLYCOL * HEXYLENE GLYCOL * AMMONIUM HYDROXIDE * POLOXAMER 338 * OLEYL ALCOHOL *2,4-DIAMINOPHENOXYETHANOL HCL * 4-AMINO-2-HYDROXYTOLUENE * m-AMINOPHENOL *HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL * 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE * THIOGLYCERIN * TOLUENE-2,5-DIAMINE * AMMONIUM THIOLACTATE * EDTA * ERYTHORBIC ACID * PARFUM / FRAGRANCE.

Developer Cream: AQUA / WATER * HYDROGEN PEROXIDE * CETEARYL ALCOHOL * SODIUM SALICYLATE * TRIDECETH-2 CARBOXAMIDE MEA * PHOSPHORIC ACID * CETEARETH-25 * TETRASODIUM ETIDRONATE * TETRASODIUM PYROPHOSPHATE *GLYCERIN.

Shine Protect Conditioner: AQUA / WATER * CETEARYL ALCOHOL * GLYCERIN * BEHENTRIMONIUM CHLORIDE * CANDELILLA CERA / CANDELILLAWAX * AMODIMETHICONE * CETYL ESTERS * ISOPROPYL ALCOHOL * TOCOPHERYL ACETATE * SODIUM PCA * PHENOXYETHANOL * ETHYLHEXYL SALICYLATE * TRIDECETH-6 * CHLORHEXIDINE DIGLUCONATE * LIMONENE * CAMELINA SATIVA SEED OIL * LINALOOL * BENZYL ALCOHOL * BENZYL BENZOATE * GERANIOL * CETRIMONIUM CHLORIDE * CITRONELLOL * HEXYL CINNAMAL * AMYL CINNAMAL * PARFUM / FRAGRANCE