W.C. Coleman was working as salesman when one day he came across a new type of lamplight in a drugstore window in Brockton, Alabama. W.C. Coleman became fascinated with this new, steady white light that enabled him to read even the smallest print. He saw the ultimate potential of this new light and decided to move ahead with the idea. Determined Coleman decided to sell this new type lamp for the Irby-Gilliland Company of Memphis. Unfortunately he was able to sell only two lamps at the end of the 1st week. The discouraged entrepreneur decided to lease his lamps for $1 per week, this became a huge success. Soon he managed to earn high revenues and thus began his highly successful Coleman Company. Today Coleman is the number one quality and innovative outdoor brand in Australia. MyDeal Australia offers great deals on Coleman’s camping gear, Coleman’s beach accessories, Coleman’s coolers and Coleman kayaks.