Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
Each day, we communicate with others through our spoken words, body language, and written communication. This course can show you how to make sure you’re sending the right message.
This course will teach you all about the various aspects of communication. You’ll learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness.
This Conversational Leadership course will help you develop your conversational leadership skills by focusing on meaningful conversations and communication. You will also learn about the World Café model, which you can use to foster input and conversation for any problem at hand.
In this Conversational Leadership course, you will learn about the fundamental elements of meaningful conversations, the four-I model of organizational conversation, the conversational leadership framework, and the World Café model. All of these tools will help you become a conversational leader and build stronger teams in your workplace.
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.