Damn Good Advice (for people with talent!) Book | George Lois
DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!) BOOK | GEROGE LOIS
Forget Donald Draper, George Lois was the original ‘man man’ and one of advertising’s original ‘bad boys’. Starting out in the 1950s Lois was a provocateur, outspoken and brash, but highly talented, developing some of the most iconic advertorial imagery of the 60s. Particularly renowned for his Esquire Magazine covers that focussed on important issues such as the Vietnam war, religion and feminism.
George Lois is not one to pull punches. He’s got a massive body of wisdom on the art of communicating, and he’s not afraid to share his knowledge. Lois’s Damn Good Advice (for people with talent!), is exactly what it says it is: a series of one-liners that provide the advice and tips needed for aspiring creatives. Learn from an expert, described by The Wall Street Journal as a “genuine advertising superhero”, how to sell big ideas, and fulfil your creative potential.
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