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The Hoya 37mm PRO1D UV (0) Filter is a wise initial investment. It helps protect your valuable investment from dust, moisture and scratches, which can lead to costly repairs. Digital camera CCD or CMOS sensors are highly susceptible to reflections. This stray light can ruin your photographs with flare and ghosting. Hoya Digital Multi-Coating reduces any internal reflections, which means a clearer image with greater contrast. A UV filter not only minimizes the bluish cast sometimes found under daylight conditions but is also the best available protection against accidental damage to the front element of your lens. A lens that accidentally gets dropped on its front element while hiking can potentially be saved by purchasing this item. Some people refer to it as "cheap insurance". As a lens protector, it should be left on at all times. Aside from that more-than-significant benefit, UV filters render your photos clearer, sharper and more contrasty.
For those who enjoy outdoor photography, especially distant vistas, a UV filter can produce a more distinct and acceptable image by removing much of the blue tint normally associated with atmospheric haze. The advantage of most Hoya filters is that Hoya puts, at least, one layer of anti-reflective coating on each side of their glass. It is not bare glass. Even if the glass is not multi-coated, this kind of production tends to minimize flare and ghosting. Digital Multi-Coating takes this protection to a higher level.
Hoya is one of the largest manufacturers of glass in the filter industry. In collaboration with its parent company, Tokina Optical, Hoya continues to strive to produce some of the best glass on the market. Currently, they hold 40% of the world's market for optical glass.
Pro 1 Digital filters are ultra-thin but have a front thread.
Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by internal reflections that can be a problem with CCD and CMOS sensors
Filters feature a black matte aluminium, satin-finish almite frame, which reduces reflections
These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge
Ultra-thin filter frames, which help to avoid vignetting on super wide-angle lenses, are also designed to hold a lens cap
These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal
Filter cases are UV protected, which further lengthens the life of filters. If desired, it can be left on the lens at all times, for protection.
All orders are delivered using Australia Post (or their sub-contracted courier services).
- We aim to dispatch your order within 48 hours of receiving it.
- Once dispatched, delivery of your order may take between 1-10 business days to arrive at your designated address.
If you do not receive your package within this time frame, please notify us as soon as possible so we can help follow it up with AusPost.
All digiDirect parcels require a signature upon delivery. An "Authority to Leave" will not be accepted under any circumstances. However, If you are not in attendance at the time of delivery, the driver will leave an "Attempted Delivery" card and your parcel will be returned to your local post office for collection. Government recognised photo I.D. displaying your address must be presented along with your "Attempted Delivery" card upon pick up.
Please Note:
- We do not deliver to PO Box addresses or Parcel Lockers.
According to the Australian Consumer Law, we are not required to provide a refund or replacement if you change your mind. Please keep this is mind and purchase with care, as we can not guarantee to accept your change of mind return request.
However, you may still be entitled to a refund or exchange if an item has a major problem.
This is when the item:
- has a problem that would have stopped someone from buying the item if they had known it was unsafe.
- is significantly different from the sample or description.
- doesn't do what we said it would, or what you asked for and can't be easily fixed.
If there is any issue regarding your order and you would like to either make a return, refund, or exchange, please contact our team so we can get a better understanding of what the issue is and assist you in resolving it.
When submitting a return after speaking to one of our customer support team members, please make sure to include ALL original packaging, contents etc.
Depending on the situation and if the problem is not major, we will repair the item within a reasonable time. If it is not repaired in a reasonable time you can choose a refund or replacement. Please keep your proof of purchase - e.g. your receipt or email order confirmation.
Warranty:
Warranty for your ordered goods is typically either brand or product specific. If you are unsure of what warranties your purchased item(s) are covered by, feel free to contact our team so we can help clarify things for you.
Estimated Delivery Time Frame: 1-3 business days
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