You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
For the better part of every day, we are communicating to and with others. Whether it’s the speech you deliver in the boardroom, the level of attention you give your spouse when they are talking to you, or the look that you give to the cat, it all means something.
This course will help you understand the different methods of communication and how to make the most of each of them.
Whether it’s asking about a sensitive subject, telling someone they have broccoli in their teeth, or confronting a co-worker about their rude behavior, we all face difficult conversations from time to time. This course will give you a framework that you can use to help you work through tough situations.
This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). You’ll also learn how to speak persuasively, ask good questions, and listen actively.
If you are a new speaker who feels nervous about the task at hand, or an experienced speaker who wants to learn more about being put on the spot, then this course is just for you. It focuses on speaking under pressure, which means being able to quickly organize your thoughts and being able to convey them meaningfully to your audience.
This course will take you through preparing an effective presentation. Topics include planning your speech, identifying your audience, connecting with the listener, developing key themes and sentences, structuring your ideas, and managing nervousness and body language. You’ll focus on short responses and learn ways to expand a basic presentation.