Online Social Media Marketing for Dummies Course

Become a social media marketing guru with this dummie course that will introduce you to the advantages and techniques associated with utilising social media as a marketing medium. On completion of this course you will have learnt how to place and market a brand across multiple platforms, boost sales and analyse your progress of your efforts.

Course Modules:

• How to build your social authority
• Tips on developing your branded look
• What to put in a social press release
• How to attract a Twitter audience
• The process for creating a live Twitter chat
• Ideas for a customized Facebook landing page
• How to use Facebook Places and Check-In Deals
• Etiquette for sending LinkedIn connection requests
• How to wow new customers on LinkedIn by answering questions
• How to share YouTube videos on Twitter and Facebook
• Tips for maximizing your YouTube video SEO
• Location-based marketing terms and concepts
• Suggestions for using Groupon and LivingSocial
• An overview of built-in analytics tools for the top platforms