Vitamania: Our obsessive quest for nutritional perfection

Vitamania: Our obsessive quest for nutritional perfection

Be the first to review this product 00
SOLD OUT
 
The startling story of our devotion to vitamins - and how it keeps us from good health. Health-conscious Australians seek out vitamins any way they can, whether in a glass of orange juice, or a daily multivitamin. We believe that vitamins are always beneficial and that the more we can get, the better - and yet, despite this familiarity, few of us could explain what vitamins actually are. Instead, we outsource our questions to experts, and interpret 'vitamin' as shorthand for 'health'. However, despite a century of scientific research, there is little consensus among experts around even the simplest of questions, whether it's exactly how much we each require or what these 13 dietary chemicals actually do. The one thing that they do agree upon is that the best way to get our nutrients is in the foods that naturally contain them. But thanks to our love of processed foods (whose natural vitamins and other chemicals have often been removed or destroyed), this is exactly what most of us are not doing. Instead, we allow marketers to use the addition of synthetic vitamins to blind us to what else in food we might be missing, leading us to accept products that we might, and should, otherwise reject. From recounting the experiments of the great explorers to visiting military testing kitchens, Catherine Price reveals the surprising story of how our embrace of vitamins led to today's Wild West of dietary supplements, and investigates the complicated psychological relationship we've developed with these mysterious chemicals. In so doing, she both demolishes many of our society's most cherished myths about nutrition, and challenges us to re-evaluate our own beliefs. Vitamania won't just change the way you think about vitamins - it will change the way you think about food.

Publisher: Scribe Publications

Published: Australia, 25 March 2015

Format: Paperback / softback, 336 pages

Age Range: 0+

Dimensions: 23.3 x 15.6 x 2.5 centimeters (0.35 kg)

Writer: Catherine Price

GTIN: 9781925106336

Shipping Details

Most items can be returned within 30 days of the item being shipped, provided it is in new, resalable condition.

Items can be returned after the 30 day period in compliance with the relevant consumer legislation if the item is faulty or damaged.

Fishpond Retail Limited are unable to accept Perfumes, cosmetics CDs, DVDs, games or software as returns, unless the goods are faulty or factory sealed and unopened.

If an order is damaged in transit, Fishpond Retail Limited will be happy to replace your items at no cost.

For damaged items shipped to you in the last 30 days please contact us via My Deal Help Centre.

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if goods fail to be of acceptable quality and the failure does not amount to a major failure

Refund Guarantee Icon
Shop with peace of mind
All marketplace products are covered by our MyDeal Refund Guarantee Learn More
Sold & shipped by Fishpond Retail
Reference ID: 5174105

Reviews (0) Add Review

No reviews yet

Copyright 2024 MyDeal.com.au - © All rights reserved