The Digital Metrics Field Guide

The Digital Metrics Field Guide

Hurry! 2 items left!

Price	$38.49
	Collect 38 Everyday Rewards points Log in to MyDeal to link your card
Shipping	Unable to calculate delivery for , please Contact Us Delivery unavailable to Change
	See delivery details

Quantity

Add to wishlist

The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital initiatives. The Digital Metrics Field Guide published in association with the American Advertising Research Foundation, does just that. This unique, comprehensive resource was intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.

To produce the book the author reduced a list of about 350 metrics to 197 and backed these up by referring to almost 150 studies, which illustrates the claim that online is the most measurable medium. To make things easier he has organized the information in three ways, Alphabetical, Category, and Marketing Stage- to deal with different tastes and preferences. Stephen Rappaport coined the term Humetrics to describe the big shift from the media industry s ageold preoccupation with measurement to understanding people by gauging and interpreting their digital lives. Because digital measurement captures what people are saying, doing and feeling, metrics become a way to understand people as people living their lives. Measures are no longer impersonal counts or percentages, but insights into human beings. Twelve experts contributed essays to this book on measurement today and how to take it forward in the Humetrics era.

SKU: 9789063693770

Shipping Details

We provide shipping to most Australian addresses (excluding some areas outside of our courier's delivery zone).

We use a combination of Australia Post, Aramex and Direct Freight Express to get your order to you.

For an accurate shipping cost, add the items you want to your cart and enter your shipping area.

Orders of multiple items may come in separate parcels.

All returns must be started within 30 days of delivery. We kindly request that you don’t try to return the item without letting us know as every situation can be resolved differently.

Damaged, defective or incorrect items

Sometimes items are damaged during delivery, or have manufacturing defects. If this is the case or you have received an incorrect item, get in touch with us as soon as possible and we will do our best to fix as soon as we know. Visit our contact page to send a query.

Change of mind returns

Change of mind returns are accepted within 30 days of delivery for most items in resellable and unopened condition. Most items are eligible for free returns however each item in your order may have a different return policy. Some items cannot be returned due to change of mind.

To check the return policy for your item look on each item page for the returns section. Please note that the few items that are not eligible for free returns may incur a re-stocking fee in addition to having to pay for shipping to return the item.